Cannes Lions
BLACK SHEEP STUDIOS, London / UNDP Kosovo / 2017
Awards:
Overview
Entries
Credits
Description
Home took the global refugee crisis, the issue on every front page and news bulletin around the world, and did something that no-one else was doing - made it human. Home is not a story about refugees, it is a story about love. The kind of love that makes you do scary, dangerous things to protect your family. Home, however, did not tell this story straight. Home also reverses the roles. A British family, not the usual face of the refugee crisis, are the film’s main focus. They travel to Kosovo, in what looks at first like a holiday, but quickly turns into something darker and more distressing, that tests the very limits of their love. This powerful role reversal was designed to create empathy, to help them feel the situation as if it was happening to them, to bring it much, much closer to Home.
Execution
The Home trailer was released online exclusively through The Guardian on 8th June, it also featured before films at selected cinemas across the UK, was advertised on the Underground and on Digital Taxi tops. The film premiered on World Refugee day (11th June 216) simultaneously in London and Kosovo. After which, there were 70 screenings across the UK during World Refugee Week (June 20th-26th). The film then travelled the world through film festivals gaining many international plaudits. Home will be released globally online on World Refugee Day 2017 in a partnership with the BBC.
Outcome
1.5 million people have signed the #withrefugees petition, and counting. Home was referenced in the UN General Assembly debate on the issue of refugees. To date, the film has screened at over 50 festivals and won 18 awards including the BAFTA for Best British Short Film and a nomination for Best Film at the European Film Academy Awards.