Cannes Lions
COSSETTE, Toronto / SALVATION ARMY / 2014
Overview
Entries
Credits
Execution
Homelessness is all around us. The problem is it’s often easy to ignore. To bring attention to the fact that homelessness is all around us, we placed home address signs in a variety of public places where people normally eat, read, relax, wait for the bus, or just hang out. Then we turned that message on its head by telling our audience that these same locations are also places that street people call home.
Similar Campaigns
12 items