Client's need was for expand consumer's experience with home appliance products at the point of sale.

Agency developed a complete system to integrate the different needs of brand display, communication and positioning. The result was the creation of a constructive system and a graphic line of communication to integrate different situations and demands at the point of sale, such as: shop-in-shop, mini-stand, setting, corner etc.The system consistend in a comprised of a metallic tubular structure with electrostatic powder painting, MDF panels with textured polyurethane coating and PVC sheets expanded with digital print.Modern lines, easy transportation and flexible assembly achieved high visibility for the brand at the point of sale, with an excellent cost-benefit ratio.

The project was greatly accepted by merchants and the brand gained more space and importance at the point of sale, valuing its products and reinforcing the brand's relationship with consumers.The project presents extremely simple solutions and well-known technologies. But it was this very ability to think simple in a creative, innovative and planned manner that turned this system into a great success, integrating design and convenience to a planned and integrated project, logistics, assembly and distribution with an excellent cost-benefit ratio.