Cannes Lions
HAKUHODO, Tokyo / PANASONIC / 2010
Overview
Entries
Credits
Execution
A theme of “having some fun with nighttime housekeeping” was used as the basis for an advertising campaign that ran only at night in and around Shibuya, which sees traffic of more than 2.4 million people every day. The campaign saturated the area, ensuring that everyone on their way home would see it.
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