Cannes Lions

HOME APPLIANCES

BARRIE D'ROZARIO MURPHY, Minneapolis / BEST BUY / 2010

Overview

Entries

Credits

Overview

Description

Every Best Buy has a wall of HDTV's in the back of the store that play captivating high definition footage to drive sales. But their appliance sales were suffering and they needed to drive traffic to the other side of the store. To remind people of the appliance section, we played footage of spinning washer and dryers on the HDTV's to create the illusion that the HD wall, was a wall of appliances.

Similar Campaigns

12 items

Coffin

COMING SOON, Lisbon

Coffin

2022, QUEER LISBOA

(opens in a new tab)