Client’s brief: spring/summer promotion with strategic focus for 'watching' (Euro 04 and Olympics 04) and 'making' (holiday season).

Outdoor campaign, online campaign, dealer brochure and BTL. Task: online campaign with launch of splash site as an entertainment and pre-selling tool, presenting the actual line-up for TV, home cinema and digital cameras. Splash site contains an interactive game, connected with dealer brochure. Marketing Objectives: Increase recognition of brand and product line-up. Target Audience: male/female above 25 years. Above average demand for quality, design and lifestyle. Home environment as a representing character issue.