Since 1999 we have used the conceptual idea of “Extraordinary”. Everything about Pause is extraordinary. The way the shops look, the knowledge of the staff, the quality of the products. This campaign uses each media in itself to promote the idea “Extraordinary thin TV sets” in a narrow area around the customers' workplaces. By mixing alternative street media, DM to their home apartments and ads in their major morning paper, we interact with the target group in their everyday lives with great impact.

Since 1999 we have worked with the conceptual idea of "Extraordinary". Everything about Pause is Extraordinary. The way the shops'look, the knowledge of the staff, the quality of the products. This campaign for "Extraordinarily thin TV sets" uses each media in itself to promote the Extraordinary-concept.

Pause noted a 300% sales increase in the segment compared with sales the previous December, an increase that has established Pause as the local market leader for flat screens priced €5,000 and up.