Cannes Lions
PROXIMITY BBDO, Boulogne-Billancourt / IKEA / 2007
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Rethinking your bedroom’s layout sometimes requires “customizing”.IKEA, solution provider for better living in the home, would like to reaffirm its customized solutions as far as bedroom fittings are concerned. There are solutions for each of us and not all of us.A standpoint which fits with the movement for change initiated by the brand at the end of 2006, whose yes-to-change claim (cf. IKEA 25 years campaign) continuously highlights IKEA’s fight in this respect.How can we encourage the French to “revolutionize” their bedroom space?
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