The promotion of limitlessness became a 10-minute short film called “THE INFINITE HOUSE”, a film about a man who turns a small shack into a magical house and neighbours into friends.Hornbach used their accustomed primary channels to promote the movie in print media and on TV. The short provided the basis for offering a growing number of Facebook fans further activities and goodies, such as construction-manuals for the featured furniture. Profiles were set up for the individual characters; so the story continued through the numerous comments left – all displaying a keen sense of good DIY spirit.

The film was watched online 1.7 million times and convinced 10,000 people to “become a dedicated Hornbach fan”, whom Hornbach then managed directly through the channel and independent of the film.

As a supporting film “Das Grenzenlose Haus” debuted in selected cinemas. Later it was presented on a TV guide’s DVD. An elaborate children’s book took up the story.