Cannes Lions

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DDB OSLO, Oslo / IKEA / 2007

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To inspire the use of IKEA's outdoor products in the summer season, we have made an animated outdoor world, presenting various outdoor occasions like picnics, midsummer parties and barbecues, with IKEA products tailored to each occasion.It is easy to print out invitation cards to your own party.The site also contains entertaining information to help enjoy the outdoors, such as suggestions for kite building, garland making, barbecue marinades and insect repellent. The sire thus included many active points, tempting the user to click around and become inspired to arrange his/her own party IKEA products.

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1 Eurobest Award
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