Cannes Lions

HOME IS IN THE AIR

SMUGGLER, Los Angeles / AIR WICK / 2015

Film

Overview

Entries

Credits

Overview

Description

A moving, poetic film that takes viewers through every nook and cranny of a household. The camera zooms and twirls in and out through various rooms, drifting across the kids' craft table, sweeping past a sleeping son's mouth, swirling along with a ceiling fan and even making its way into radiator vents, where it encounters lost action figures and a spider. A folksy guitar tune plays as a V.O. reflects on the little things that make a house a home.

Execution

Home is in the Air when everything inside your place says something special about who you are – even the scent in the air. Through the point of view of air, the film took viewers through every nook and cranny of a household showing the house in its most authentic way.

Air Wick took painstaking measures to showcase the home, even going so far as to devise brand new camera rig to capture the air's point of view. The director worked with the DoP to devise a custom camera set-up that could move through tricky terrain, like the pegs of a banister. A long, borescopic lens - one that can reach into tight spaces, also helped capture complicated shots. The director also chose lighting that imparted an ethereal quality to the film, and clever editing also helped the film feel as if it was shot in one take.

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2023, AIR WICK

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