Cannes Lions

HOME LOANS

McCANN ERICKSON INDIA, Mumbai / UTI BANK / 2006

Awards:

2 Shortlisted Cannes Lions
Presentation Image
Film
Presentation Image

Overview

Entries

Credits

Overview

Description

It is a series of images of a family living out of a carton. The super says- Moving house too often? Followed by another super- Buy your own house. Ends with 'Home Loans' from UTI Bank.

It is based on the insight that families have to move house every 11 months once the house lease expires.

Similar Campaigns

8 items

AIB Tough Can't Quit

ROTHCO, PART OF ACCENTURE SONG, Dublin 7

AIB Tough Can't Quit

2022, AIB

(opens in a new tab)