Cannes Lions

Home of Christmas for 182 years

THE MONKEYS, PART OF ACCENTURE INTERACTIVE, Melbourne / DAVID JONES / 2021

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Founded in 1838, David Jones has seen almost 200 years of Australia’s heritage through its famous windows. From the perspective of looking out, not in; ‘The Home of Christmas for 182 years’ celebrates two centuries of Christmas shoppers peering through the glass, uniting the years with a sense of joy and delight. The campaign invites the country to partake on a whistle-stop tour throughout the years – from 1838 to the present day – from the inside of one of its famous Christmas displays. It subtly reminds us that David Jones offers some permanence and heritage even in these ‘unprecedented times’.

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