Cannes Lions
DEUTSCH, New York / MICROSOFT / 2005
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This site acted as the hub of the integrated campaign, with all communications driving to DigitalJoy.com. Strategically and creatively, we developed the site as a 'continuation' of the TV spot, and used the same visual elements to help us describe the product benefits. In addition to functionality that let users choose the right model, we built rich video demos that inspired consumers to experience Digital Joy.
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