Cannes Lions

HOMEGOODS STYLESCOPE

kbs+, New York / HOMEGOODS / 2013

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To answer our consumer’s unquenchable desire for new home décor inspiration, we partnered with HomeGoods and leveraged HGTV personality Taniya Nayak to create the Stylescope quiz, a one-question, design personality quiz that was both fresh and sharable.

To feed short attention spans, we asked just one question: “What makes you happy?” We asked this in a visual way, allowing users to pick five images from a grid, to feed the pinning, Instagram-ing culture of today and to mimic the experience of shopping in a store with many styles.

Results included inspirational photography, décor tips, and ways to share.

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