Cannes Lions
kbs+, New York / HOMEGOODS / 2013
Overview
Entries
Credits
Description
To answer our consumer’s unquenchable desire for new home décor inspiration, we partnered with HomeGoods and leveraged HGTV personality Taniya Nayak to create the Stylescope quiz, a one-question, design personality quiz that was both fresh and sharable.
To feed short attention spans, we asked just one question: “What makes you happy?” We asked this in a visual way, allowing users to pick five images from a grid, to feed the pinning, Instagram-ing culture of today and to mimic the experience of shopping in a store with many styles.
Results included inspirational photography, décor tips, and ways to share.
Similar Campaigns
6 items