Cannes Lions

HOMELESS AWARENESS CAMPAIGN

MEX ADVERTISING, Kiev / INTERNATIONAL CHARITY ORGANISATION / 2007

Awards:

1 Shortlisted Cannes Lions
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Overview

Entries

Credits

Overview

Execution

Posters with faces of homeless people where pasted on the usual garbage containers in a special manner. When you are putting a bag of garbage in the container, you are actually feeding the homeless man with your garbage.

Outcome

During the first 12 days of the campaign the number of donations increased 500%. The number of telephone calls with inquiries about other ways to make a donation reached 312 calls.

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