Cannes Lions
MEX ADVERTISING, Kiev / INTERNATIONAL CHARITY ORGANISATION / 2007
Awards:
Overview
Entries
Credits
Execution
Posters with faces of homeless people where pasted on the usual garbage containers in a special manner. When you are putting a bag of garbage in the container, you are actually feeding the homeless man with your garbage.
Outcome
During the first 12 days of the campaign the number of donations increased 500%. The number of telephone calls with inquiries about other ways to make a donation reached 312 calls.
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