Everything we see in ads, posters, packaging, even in mails or social networks, are fonts that the brands or someone paid for their rights.

So it occurred to us to take hand-written letters with which the homeless make their signs and make new fonts that are sold on a website so that the brands use them in their advertising and corporate messages. The money earned goes to the author of the font through the Fundación Arrels.

We build a category. A new way of collaborating for the brands.

"The fonts that Valonga uses on this label belong to HomelessFonts.org which helps to reinsert people from the street"

The brands use hand-written fonts because they reflect humanity and a distinctive personality.

Each human being has a unique writing style. Nevertheless, no-one wants to see the signs of the homeless.

Moreover, for a modest cost, people could download an app of the fonts and personalise what they write in social networks.

More than 30,000 downloads

200.000 people visited the website.

37% more funds raised.