Cannes Lions
BBDO PROXIMITY THAILAND, Bangkok / HOME PRODUCT CENTER / 2013
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Overview
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Description
The Security guard is trying to catch the thief. Are you sure they are?
Execution
In Thailand, there are many people who can't afford to have a good home. So if their house was broken, they will desperately fix their house with the expired sign-boards along side road. HomePro's motto is to give a best home to everybody in Thailand so we launch this campaign to give a better home to people.
Outcome
Beside keeping them from the rain, the other side of the boards help them to have a real home. They become even more useful and give them a hope to have a better life. More than hundreds of household got a better living, the news spread on the internet and give the idea of using expired any sign-boards to help people.
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