Cannes Lions

HOMESICK PILLS

OGILVY & MATHER ARGENTINA, Buenos Aires / AFS / 2014

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Using the techniques of molecular cuisine, we created the HomeSickPills, the pills that give you the true Argentine flavors. The students bring the pills with them to their exchange trips and as soon as they start feeling the first symptoms of homesickness, they take them.

We created pills in three flavors: Asado, Flan with Dulce de Leche and Mate.

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