Cannes Lions

HONDA

McCANN ERICKSON ISRAEL, Tel Aviv / HONDA / 2014

Case Film
Case Film
Case Film

Overview

Entries

Credits

Overview

Description

Justify Honda's premium prices by proving it's superior to other brands in its category.

Instead of listing advantages over other brands, we created a new brand that'll capture the essence of our competition: If it's not Honda, it's just NOT HONDA.

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