Cannes Lions

HONDA

DENTSU, Tokyo / HONDA / 2008

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A new day starts with various sounds of Honda products, all around the globe. The day rolls on with various sounds of Honda, all around the globe.Motorcycles, cars, robots, multipurpose vehicles (ex: cultivators, showplough etc,) F1 machines, jet planes...pleasant sounds made by multiple Honda products amplify the joy of driving, motivation to work and hint a bright future.The concept of this commercial is to show the sounds of Honda, overlapping with the sounds of daily life, to create a melody which finally turns into the glorius chorus from Beethoven's "Ninth Symphony".

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