The integrated ad campaign consists of three broadcast spots (1x:15), (1x:30), (1x:60); the 30-second spot breaks on CBS Sports on October 12. Online branded canvas ad units will be featured on NBC.com and five Internet episodes will debut on http://civic.honda.com. All capture the mathematical development and physical implementation of the historic musical road.Unlike traditional advertising, The Civic Musical Road excites with a multisensory event, enabling motorists to look, touch, listen to and drive through an experience, then to chronicle and share that experience with friends through user-generated videos and content. According to RPA’s Paticoff, this type of deep brand connection is deemed ‘buzz worthy’ by Gen Y who value self-expression, Honda Civic’s primary target audience.

In Lancaster, the road attracted tourists from across the country and inspired dozens of YouTube videos, some filmed in the dark.

"We set out to create buzz and excitement for a youthful icon of America, the Honda Civic. Thanks to the work of Lance Accord, Park Pictures, the open-minded attitude of our clients at American Honda and dozens of Associates at RPA, we have succeeded on a grand scale,” said the agency's Executive Creative Director. “The internet chatter, the enthusiasm from those who have experienced ‘The Civic Musical Road’ and the amazing press coverage are all testament to the power of delivering a cool idea to a target that appreciates it. So much notice and the TV spots have yet to break.”