Cannes Lions

HONDA

BOS TORONTO, Toronto / HONDA / 2010

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This commercial celebrates Honda’s 40-year history in Canada and uses the concept of a “road trip” to tell the story of how Honda has gotten to know Canadians over this time. Asimo, Honda’s global ambassador, is shown from coast to coast, discovering our natural landscape and interacting with everyday Canadians. From watching a street hockey game in Newfoundland and collecting maple syrup in a Northern Ontario forest to discovering poutine in Montreal and admiring native totem poles in Vancouver, Asimo shows that Honda and Canada share a common admiration of what makes our country great.

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