Honda wanted to make the launch of the new Honda Accord break seemingly impossible boundaries in keeping with the Honda proposition 'If it's difficult, it's worth doing'. In conjunction with Channel 4, we developed the first ever LIVE (as opposed to as-live) TV commercial. Working with the ATL idea of skydivers, we put together a specialist team to pull off one of the most daring launch events ever seen on TV. 17 skydivers, 7 cameras, filming at 1400 ft, rapidly changing weather conditions, live direction and audio mix - for one, 3 minute 21 second spot, broadcast instantly live on Channel 4. And all in 3 weeks from green light to on-air. It had unprecedented media coverage, in the UK and abroad.