Cannes Lions

HONDA BIG DATA APPLICATION - NEXT GENERATION DIGITAL MARKETING SOLUTION

&C., Beijing / HONDA / 2015

Presentation Image
Case Film
Presentation Image

Overview

Entries

Credits

Overview

Execution

- CPM lower than the industry average by 60%,

- CPC lower than the industry average by 70%,

- CTR higher than the industry average by 100%,

- Website visit UV6.5 million higher than the original goal by 73%

Third-party research (AdMaster research system-Survey Master) result shows, after the ad delivery, all brand image indexes had significant rise. FUNTEC awareness raised by 77%,brand preference raised 24%,and brand advancement awareness rose by 17%.

Outcome

- CPM lower than the industry average by 60%,

- CPC lower than the industry average by 70%,

- CTR higher than the industry average by 100%,

- Website visit UV6.5 million higher than the original goal by73%

Third-party research (AdMaster research system-Survey Master) result shows, after the ad delivery, all brand image indexes had significant rise. FUNTEC awareness raised by 77%,brand preference raised 24%,and brand advancement awareness rose by 17%.

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