Cannes Lions
DDB BRASIL, Sao Paulo / HONDA / 2006
Overview
Entries
Credits
Execution
With an investment of only US$46,000.00, we placed a flyer in the baskets and an ad page in the meal-ticket booklet.
Outcome
The new model, which was launched in April 2005, had an excellent sales performance among the diversified mix of products offered by Moto Honda da Amazonia, ranking #2 in sales in 2005, with 118,940 units sold, or 14.5% of all motorcycles sold by Moto Honda in the period.
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12 items