Cannes Lions

HONDA CG 125 FAN MOTORCYCLE

DDB BRASIL, Sao Paulo / HONDA / 2006

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Overview

Entries

Credits

OVERVIEW

Execution

With an investment of only US$46,000.00, we placed a flyer in the baskets and an ad page in the meal-ticket booklet.

Outcome

The new model, which was launched in April 2005, had an excellent sales performance among the diversified mix of products offered by Moto Honda da Amazonia, ranking #2 in sales in 2005, with 118,940 units sold, or 14.5% of all motorcycles sold by Moto Honda in the period.

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