The theme is creativity in nature. Things growing and prospering, sprouting. New ideas. Technology is all around us. The parallels and similarities between an electrical lightning zap and the root structure of a tree are apparent. The brand is represented with images that exemplify growth and things thriving. It all springs from that vibrant irrepressible life force that drives everything to grow and reach out. Diversity, colors, the bizarre and imaginitive. Combined with Grandaddy's "Nature Anthem" we see two people creativley sharing ideas.