The objective of this execution is to highlight Honda’s Civic driving through a world where everything else is, well, unfinished. We show families happily living in half-built houses, driving frame-work cars and playing in a swimming pool with no water. The Civic also travels past unfinished zebra crossings, street signs and a baby in a frame-work stroller. The unfinished world is completed as the Civic passes an unfinished sports field with a frame-work billboard in the background.

‘The new generation Civic. Nothing else will feel as finished.’