Brief: change the Honda image and increase “sporty” metric.Honda’s image is safe and reliable. But this is not what Honda is. At Honda’s soul is the joy of driving. We wanted ten minutes with the consumer. We brought users closer to Honda sportiness by discovering more about themselves.

Widgets and social network buzz generated traffic long after the TV campaign had finished. 5 months after the TV campaign ended, the website was getting 90,000 visitors a month4000 data prospects, Honda’s brand metric increased by 10% to highest point in 12 months.