The incredibly fuel-efficient CR-V gets 100km of driving per 7.8L. This was demonstrated with 1:32 scale models running continuously on grocery store conveyor belts.Each car was mounted on the side of a grocery belt so that its wheels turned as the conveyor belt moved forward. On the divider bars, people would read the pay-off message, “With exceptional fuel economy, the CR-V keeps going.”

The goal was a 20% sales increase nationally. February sales were up 33.2% nationally March YTD, with the CR-V surpassing all vehicles in its class as the #1 compact SUV. This exceeded the goal of #1 import in its class.