Spikes Asia

Honda. Great Journey.

DENTSU INC., Tokyo / HONDA / 2017

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Case Film
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Overview

Entries

Credits

Overview

Background

Recently, in the automotive industry, "newcomers" such as Google, Apple and Tesla, has been introducing new visions and topics, and attracting public attentions. Honda, on the other hand, has been seeking a way to keep their brand position as being unique and to set their future vision.

Execution

- Product Design: examined the route of humanity's most ancient and longest migration scientifically and extracted Honda’s technology and design DNA, then designed 7 concept vehicles.

- Film: created the film with stop motion to introduce the concept and the vehicles.

- Strategic PR: prior to the launch, contacted the journalist who would be interested in the theme of autonomous driving and released the information exclusively.

- Website: accompanied by the release of the article, we launched the website with more detailed information and images.

- Event: held an event to introduce the campaign and released a series of posters, book and motion graphic movie.

- Poster: posters and flyers were released at the event explaining the project.

- Book: designed the book showcasing 215 original travel stickers to present the journey over 36,000 km.

- Event Movie (motion graphics): created with the travel stickers and the original sound track.

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