October, 2008: An opening campaign started on press media and internet when Honda Green Machine 001”Insight” was revealed at the Paris International Motor Show.

November, 2008: Events such as eco lessons were held when Honda Green Machine 000”Fuel Cell Car FCX Clarity” started lease sales for public.December, 2008: Launch of internet movie “One day suddenly, Green Machine”.January, 2009: TV commercial regularly on-air.February, 2009: Various media campaigns started; Website, mobile, newspaper, magazine, events, out-of-home advertising.

Insight sold more than rival Prius, in the first month after release. There were 18,000 orders in 30 days, which was 3.6 times more than the target sales 5,000.

Customers grew in proportion. The public attention towards hybrid cars peaked, and influenced to develop a social phenomenon of low price hybrid cars.Especially women’s impression of Honda hybrid cars got dramatically better.