Cannes Lions
COLLECTIVE, London / HONDA / 2008
Overview
Entries
Credits
Description
Site objective – to introduce the Honda’s zero emission FCX Clarity hydrogen fuel cell car, 60mpg Civic Hybrid and Solar Refuelling Station.Part of Honda’s “When Problems are a Joy” campaign, it immerses people in Honda’s world of problem solving and uses a host of puzzle devices – from Rubik’s cubes to slider puzzles – in order to deliver the stories of Honda’s engineering innovations.
The website follows a teaser campaign - a 20,000 piece online jigsaw puzzle that formed the homepage.Results 220,000 unique visitors Page Views was 1,202,252376 Prospects
Similar Campaigns
12 items