Cannes Lions
GRIP LIMITED, Toronto / HONDA / 2015
Overview
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Execution
This installation took place in the hotel lobby where Honda Executives, race delegates, race drivers, crews, and others associated with the Honda Indy Race were staying. Every point of contact these people had, from the front entrance doors, to the escalators, hotel washrooms, the hotel lobby – even ear plugs on their hotel room pillows – tied into the central idea of “When the city becomes a race track for the weekend”.
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