Cannes Lions

Honda: Listening

KARMARAMA, PART OF ACCENTURE INTERACTIVE, London / HONDA / 2021

MP3 Original Language
MP3 Original Language
MP3 Original Language

Overview

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Credits

Overview

Execution

By 2020 the world had become a crescendo of noise. From politicians bleating to celebrities tweeting it was getting impossible to hear yourself think.

So we had a thought - in a world full of talkers, isn’t it time we gave listening a chance?

Listening has always been one of Honda’s philosophies. Their CEO sits amongst the other engineers, so they can listen out for the next big thing. Our engineers listen to drivers to find out what they actually need from a car. And, listening to the planet told us we had to become the first mainstream manufacturer to stop producing fossil fuel vehicles by 2022.

This campaign is a celebration of the art of listening, launched on radio - because, what better place is there for a spot of listening?

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