Honda wanted to increase its quadricycles sales to people whom utilize them at work, focusing mainly on farmers.

Once it was difficult to get a specific list of farmers and managers of large farms. We decided to be present online in the main sites which sell products to this public.Through a banner we developed a well known game to generate good leads and creatively communicate the quadricycle concept of being used on farms. From the generated list, invitations for a test drive in the nearest Honda concessionaire were sent.

1622 prospects were obtained.534 invitations were sent to leads which had the appropriate profile.This action resulted in the selling of 26 quadricycles.