Cannes Lions
OGILVY & MATHER, Toronto / KRAFT / 2008
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This TV spot is part of a multimedia campaign about Bernhard, the boy raised by bees. When you go to beeboy.org the website includes documentary footage of his discovery in the wild by bee researcher Barbara Somerville, and more recent footage of Bernhard slowly making his way into the human world. His current reality includes too much media attention and tourists trying to find him with a low-rent tour guide.
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