Isn't it funny how we only celebrate the big occasions? Christmas, anniversaries, weddings… Don't get us wrong, those are great. But they don't come often. This campaign is all about celebrating the smaller things in life… big time. We bring the magic of celebration to everyday moments we've all seen before - teenagers getting out of bed early, kids learning to tie their shoes, grandpa completing his crosswords. Small, not life-altering, but absolutely wonderful daily happenings - finally celebrated with the energy and enthusiasm we normally reserve for the big ones.