We were appointed to rework Diakonie’s image and to develop a new visual language. It was to be direct yet dignified, concrete yet playful and emotional. Our idea: illustrations and an eye-catching style that allows difficult issues to be visualised with a sense of hope.

Diakonie is using the illustrations to expand its communicative options, whether in print as postcards and posters or via microsites and social media – Diakonie is taking a new and progressive approach to social marketing.