Eurobest

Hope to Wear

ARTICUL MEDIA LTD, Moscow / VOLUNTEER SEARCH AND RESCUE SQUAD "LIZAALERT" / 2021

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Overview

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Credits

Overview

Background

The outfit which a missing person was last seen wearing is usually different from what the description in the bulletin says. As a result, we have bulletins with an old picture of a missing person wearing totally different clothes that they were actually wearing in the moment of disappearing. We decided the digital industry can help to find missing people even sitting on the couch with the laptop. By little PR-booze we found a lot of volunteers and have created a community of compassionate designers. Now volunteer designers receive photos with descriptions through the chat bot and change missing people’s clothes with graphical apps and dress-constructor on Viewst.

Idea

Volunteer designers receive descriptive photos via a chatbot and change missing people's clothes using graphic apps and a clothing maker. This often happens in near real time.

More than 1000 designers are registered in the project. Several missing persons receive our chatbot a day for “dressing up”. Free designers “dress up” the missing person in 15-20 minutes and send the updated orientation to the search group. Due to the efficiency, the chances of finding a person increase significantly.

Strategy

Volunteer designers receive descriptive photos via a chatbot and change missing people's clothes using graphic apps and a clothing maker. This often happens in near real time.

More than 1000 designers are registered in the project. Several missing persons receive our chatbot a day for “dressing up”. Free designers “dress up” the missing person in 15-20 minutes and send the updated orientation to the search group. Due to the efficiency, the chances of finding a person increase significantly.

Outcome

The only indicator of the project's usefulness is the number of people who returned home safely after being found from the updated photo. The project is several months old and too little time has passed to summarize, but we can definitely say that the search speed has increased and the percentage of people returning home is growing dynamically.

This is the story of “digital technologies in the service of man”. Join us! Only together we can change the situation and make this world safer.