Cannes Lions

HOPEAPP

J. WALTER THOMPSON ARGENTINA, Buenos Aires / A & E TELEVISION NETWORKS / 2015

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Case Film

Overview

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Credits

Overview

Description

It has been proven that when a cancer patient keeps a positive attitude, he/she has more chances of getting cured, and for this to happen, Hope is essential.

That is why we made HOPE APP, an application that connects two different groups of people: patients in treatment and recovered ones.

Recovered patients will help those in treatment get over their fears, resolve their concerns and most importantly, show them that cancer can be beaten.

In the first month, this specific user database grew up to 4800 users.

The application was requested by the international Anti-Cancer Leagues and organizations associated with LALCEC, and today it´s used globally. This was possible because the app was registered as public domain.

Execution

HOPE APP is an application that connects two different groups of people: patients in treatment and recovered ones.

people who already fought and overcome this disease can give Cancer patients support, advice and above all, prove them in person that Cancer can be beaten.

First, we developed the app, and after testing it was uploaded to the main app stores. It was spread using traditional media and professional advice.

Today, the app is going throw it´s first stage, wich is database generation.

Outcome

In the first month, this specific user database grew up to 4000 users.

The application was requested by the international Anti-Cancer Leagues and organizations associated with LALCEC, and today it´s used globally. This was possible because the app was registered as public domain.

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