Eurobest

Hopeless generations

NORD DDB, Stockholm / MCDONALD'S / 2021

Film
Digital Proof JPG
Digital Proof JPG
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Overview

Entries

Credits

OVERVIEW

Execution

The song "Open your door" by Tommy Nilsson is a song every Swede knows, and the new lyrics strike a chord with every generation referenced in the verses. When all generations sing together in the chorus, it becomes evident that every generation of kids get the same treatment from the present adult generation.

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