Cannes Lions
DENTSU INC., Tokyo / MITSUI & CO. / 2015
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The story revolves around a samurai, symbolic of Japan 300 years ago, who time-slips into the modern world and works at a real estate company. Interwoven with a period background known to all Japanese people, this work has been portrayed with a quality that rivals cinematic level, and has given rise to a totally new form of advertisement by framing corporate philosophy as entertainment, something which has never been conveyed successfully in real estate advertising to date.
"Presented by MITSUI FUDOSAN RESIDENTIAL CO., LTD."
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