Launched India's largest inter-school talent programme Horlicks WizKids,a platform for kids to demonstrate their skills in non-academic fields and to recognise their achievements. Horlicks WizKids provided an opportunity to unearth their talent in 25 different fields reaching one million kids covering 4,500 schools across India. The finalists were crowned India's Dream team. Horlicks WizKids created a paradigm shift in the educational system by recognising holistic development for kids in India of the first time.

Scores on key pester power measure-"Brand child asks for" increased by 32% leading to a sales increase of 3.5% after years of stagnation and decline. The best measure of vibrancy-word of mouth scores increased by 1200%. Brand Top-of-Mind scores increased by 14%, despite Horlicks being the market leader.