Cannes Lions

HOT CROSS BUNS (BINOCULARS)

McCANN MANCHESTER, Manchester / ALDI / 2014

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It’s nearly Easter and time for Hot Cross Buns again.

In the UK, Waitrose stores sell mighty fine ones. Aldi’s versions are a lot like them, apart from the price that is. In this spot, we feature a father and a bored daughter who are having not much fun bird watching. Young Sophie has her own way of getting her own back on Dad for dragging her out in the wilds.

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1 Cannes Lions Award
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McCANN, Manchester

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2022, ALDI

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