We created HOT WHEELS binoculars with a special lense inside: instead of showing things big, it was showing them smaller. Cars appeared like miniatures: “Now at the Motor Show, tomorrow by HOT WHEELS”.

In only 4 hours, 10,000 binoculars were given to children and visitors, who began playing with them. More than this, people took them home and only a very few of them remained on the floor at closing time.