To promote Emiliano's new 6 course tasting menu we designed a new menu. One that became an actual book. A menu/book that conveyed the depth of this new 6 course memorable experience. By transforming a traditional menu into a book we were able to do just that. A book with tales inspired by each dish. And each tale with the exact number of pages timed to last the amount of time each dish takes to be served. The Emiliano Restaurant offers the perfect combination of impeccable service and gourmet dinning experience under the leadership of awarded Chef Barattino. And this design helped illustrate just that.

A dish was assigned to different writers. And a fictional tale was written for each. With 2 rules: the plate or its ingredients had to in the narrative and the length of the story had to be timed according to the time it took for the dish to be served. A 6 course menu is richer, layered and is created through extensive research. With this design, the menu that became a book added depth and a exquisite experience to what was before a traditional menu.

With this idea the client has had immense positive feedback. Guests have asked for the menu that became a book as a way to forever save the memories from the dining experience. It has become a collector's item, one that has turned into an object of desire.The response with the target has been very positive as well. With word of mouth spreading within a very important group of customers: opinion-makers who spread the word within the exclusive world of luxury customers. Emiliano has with this idea a tool to help perpetuate its reputation and generate return visits and recommendation to restaurant.