Communications Objective: "The global exposure through Tajhotels.com is a huge leap forward in strengthening the Taj brand and enhancing the knowledge of 'Incredible India' and other Taj destinations," said Raymond Bickson, managing director and CEO at Taj Hotels Resorts and Palaces.

"Tajhotels.com’s new reservations network now reaches every corner of the world." Target Audience: Global Traveller. Creative Strategy: Modern India and Honouring Tradition. The design is lead by showcasing the quality of The TAJ properties through the photography. The design strives to achieve a balance between the culture of India and the modern interpretation of what that is. The colour palette reflects the properties and the environments that they are in. Texture picks up on the attention to detail in Indian craftsmanship and the level of detail in the hotels.