Cannes Lions
THE JUPITER DRAWING ROOM (SOUTH AFRICA), Cape Town / PROTEA HOTELS / 2010
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Protea Hotels is one of the largest hotel groups in Africa, catering to any budget from 2 to 5 star. Which means whether you’re an Average Joe or a rock star, there’s a room for you. Protea wanted to promote their professionalism and attention to detail despite the pressures of having to provide a good hotel experience for such a varied market. We hyperbolised Protea’s ability to provide you whatever you want, whoever you are.
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