Cannes Lions

HOTELS & RESORTS

OGILVY & MATHER, Hong Kong / SHANGRI-LA HOTELS / 2011

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The film employs a metaphor to illustrate Shangri-la's heartfelt service, their hallmark attribute. The objective of the film is to bring to life the ultimate act of hospitality: embracing a stranger as one's own. The desired takeout was to get audience to associate Shangri-la with true hospitality.

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